Sun Pharma said that its subsidiary – S.C. Terapia has acquired the Uractiv portfolio from Fiterman Pharma in Romania for an undisclosed amount.
The Uractiv portfolio comprises food supplements including minerals, vitamins and adjuvants; cosmetics and medical devices used for maintaining urinary tract health.
Uractiv is the No. 1 brand in its category in Romania, with a portfolio including 12 stock keeping units (SKUs) having annualised revenues of approximately $8.7 million.
The products cater to both adults and children.
“We are excited to add Uractiv to our consumer healthcare portfolio in Romania. This acquisition is in line with our strategy to further expand our non-prescription product basket in Romania and neighbouring markets,” said Aalok Shanghvi, EVP & head-generic R&D, and emerging markets, Sun Pharma.
“We have a strong presence in Romania with Terapia being the number one company in the generics and OTC market. We will leverage our robust marketing and distribution strengths to grow these brands further,” he added.
The acquisition is subject to customary closing conditions and necessary regulatory approvals.
Source: Economic Times